For babies, it's a ball! It's bright, colorful and smooth. And it makes a happy noise! The holes give just the right grip for tiny hands. The baby learns the basics of rolling, tumbling, throwing. The flat surfaces make the ball roll in a different direction each time, keeping baby engaged.
For toddlers, it's a toy box full of blocks! The toy grows with the child as s/he discovers what causes the rattling and watches the tumbling blocks, then learns to pull the ball apart with both handles to release 10 different-shaped blocks. Play with them, sort them, stack them up.
Fitting the right blocks into the right holes teaches manual dexterity and shape distinction. For children, it's an education! They can count the dots on the blocks, then learn the numbers on the other sides of the blocks and play number games.
Shaped pieces can be stored inside the ball to keep them from getting lost. Shapes are sized for child safety as of 12 months and over.